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KCCNC EU 2023 breaks new records. Here’s what we did

By Acid.Works 3 min read
17 Aug 2023

Earlier this year we delivered the master creative and additional touchpoints for one of the largest events in tech, CNCF’s Kubecon + Cloudnativecon Europe. Being a late spring / early summer show our goal was to deliver a unique, first class set of seasonal designs. Referencing the host city, whilst being unique, on brand and of course… high quality. We’re super proud of the results, especially with so many attendees experiencing it in one of our favourite cities, Amsterdam.

Over 10,000attendees, hundreds of brand assets to design and deploy, 5 days in Amsterdam,  1 seamless execution. Countless smiles.

Here’s a list of what we did:

  • Event master creative
  • Event opening keynote
  • Venue branding support
  • T-shirts and merch
  • 3D visuals
  • Post event digital report design
A glimpse of the early creative concepts taking form, inspired by the tulips of Holland
Our master creative applied to the flags around the city
The production team managing the opening keynote
Flags adorn the conference hall entrance.
The conference hall entrance welcomes over 10,000 attendees

Opening Keynote and Screen Visuals

Keynote design and optimisation for the opening keynote of the event can be seen below. You can also see the scale of the stage and audience we had to work with.

Opening keynote design & production
A packed house experience the opening keynote by Chris Anisczyk
Taylor Dolezal hosts the a panel discussion during the opening keynote.
Our design seamlessly scaled across the conference screens

More than just a T-shirt

It’s easy to under appreciate the importance of a t-shirt! It’s just a t-shirt right? Wrong, it’s the perfect advertising opportunity for your brand and rally cry for your community. A great tee that means and says something will be adopted at scape, people will wear them with pride. Not just at your event, but for perhaps the rest of their lives. An army of loyal brand ambassadors and great PR. Ensuring the graphics, message, brand and print quality is all strong is key. And we’re happy to see this design was a hit and perfectly captured the vibe of the event.

10,000+ t-shirts printed for the KCCNC EU 2023 attendees
Happy attendees collect their complimentary merch
Community in Bloom – Tote bag design
Our t-shirt designs amongst the crowds in on day 2 of KCCNC EU 2023

KCCNC EU 2023 Transparency Report

The final touch of any CNCF event is their transparency reports. Previously, these were standard PDF documents that could be emailed or downloaded. Since joining, we developed an online, interactive version. With data, flow and content developed by the Acid Works designers to create a more informative, enjoyable and engaging read across all devices.

Highlights Video

After the dust has settled, it’s always amazing to see the highlights video. Perhaps the best Kubecon + CloudNativecon yet and a huge effort from everyone innvoled.  Shout out to CNCF and Linux Foundation for your trusting us to take this to the next level. Also, a big shout out to Erik for the great video work as always. As seen below!


Thanks for reading.
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