Helping Longbow accelerate into being the UK’s leading EV startup

Longbow Motors founder Daniel, was an early Tesla employee and has since went onto work for some of the most innovative car companies in the world. As Regional Head for Polestar in the Middle East, he would meet an enthusiastic new owner, Gareth who was a huge fan of Polestar’s design philosophy, as well as a proud new owner of a Polestar 2 (Performance model).

They would team up to deliver a successful COP 28 Polestar event together ‘Powering Design’ where they would both sit on stage with CEO Thomas Ingelath. Later, Daniel would appear as a speaker at NXME Middle East (Gareth’s Design & Tech event in 2024).

Fast forward 16 months and they would team up again to support with the launch of Daniel’s EV car brand, Longbow.

The Acid Works team jumped in to provide some help on their initial website build, brand and messaging. Which was in need of jumping up a gear. With optimisation of the of their build, content and customer registration process.

We also used new video AI tool Runway to create test renders and motion for the car models, which initially only featured still visuals. Bringing their Roadster and Speedster concepts to life.