Insight

The Team Lunch - Let's Talk about CX with Oliver West.

Gareth Davies
By Gareth Davies 1 min read
14 Sep 2026

Tune into this amazing conversation with UX leader Oliver West. He’s running the design team at VML Middle East, overseeing 50 other designers with a focus on Customer Experience (CX), Brand Experience (BX), strategy, research and ensuring his teams understand the importance of it all. (And yes, especially that UI & UX) are not 2 sides of the same coin He’s a fantastic communicator and highly knowledgeable about the industry and the principals that drive it at scale.

In the conversation we jump into customer journeys and in particular customer endpoints. Exploring why customer tension is often deliberate and can indeed be positive. We’re also joined by new audience members from across Europe, the Middle East and South Korea

If you would like to take part in the next season of ‘The Team Lunch’, drop us an email at hello@acid.works

Thank you

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