Sidero

Acid Works was engaged to level up Sidero’s website and brand. Including their suite of products and flagship event, TalosCon. Despite recent , was still lacking the direction and impact needed to position the organisation as a global leader of open source and technology development. Where we joined forces with the web and content team. This quickly expanded to work across their brand, events, reports and marketing activities.

From the offset, our focus was delivering value and impact to Sidero with every decision and asset delivered. We started with the question ‘Do we need a new logo, again?’. The answer was simply ‘No’. A more polished version of what had been done was clearly the best path. With optimisations  to work across channels, at all sizes, higher contrast, more confidence. Next we got to work on the website, ensuring that the content flow on each page brought clarity and simplicity to this cutting edge Kubernetes product.

With a heavy runway of activity combined with some flexibility and discovery required for the final deliverables, we agreed an approximate monthly budget with Sidero which both sides the room to scale or slow depending on the focus of that month.

Benefiting both sides with the ability to think, design and launch at speed, rather than being weighed down but micro tasks and paperwork.