IKEA
Re-defining the future in-store experience of a retail giant
Opportunity
Despite leaps in technology, IKEA’s customer experience hasn’t changed much. How could we image an evolved set of customer experiences and prepare post COVID-19 readiness?
What we did
Strategy & Innovation
Interactive Design
Digital Space Design
3D
Our predictions proved correct with a high street IKEA concepts opening in London, New York and Stockholm
Impact
The ‘IKEA Local’ concept successfully predicted the future IKEA’s store model and it’s impact on city centre customers.
What’s more, the work was showcased at the PSFK ‘Future of Retail’ Conference in New York. We’re very proud to have this impact and recognition in the industry.
Credits
| Creative Director | Gareth Davies |
|---|---|
| Executive Director | Peter Rivera |
| Released | 2015 |
