Allsopp

Allsopp and Allsopp is one of the UAE’s leading real estate broker. After their recent rebrand, we were approached by the marketing team to bring their new landscape of assets to life. Delivering a motion system that works seamlessly and efficiently across all social locations and advertising requirements.

The team oversaw the motion language and system. Taking inspiration from the brands key mark, it’s ‘&’… we crafted elegant, dynamic movement and transitions to showcase quality, confidence and simplicity. All assets and templates were handed over to the internal team and organised for easy adoption. This was key, as it ensured fast, high quality and consistent output for the hundreds of assets produced every month. The results are clear to see, setting a new standard of design in the region.

This has been an excellent example of the difference of doing a rebrand exercise vs creating real world, day to day assets that companies actually use and need. We often see companies invest heavily on a rebrands but support and relationships can often end when logos are signed off and brand guidelines document is handed over to the internal team.

In reality, this is only the starting point. Final assets need to be created, internal teams need be supported and systems need to be established. Acid Works gets this, and is sized in a way where ongoing support is realistic for many of the organisations we support.