Freedom Overland

Setting the new standard for off road lifestyle

  • Branding & Content
  • Strategy & Innovation


Despite leaps in technology, IKEA’s customer experience hasn’t changed much. How could we image an evolved set of customer experiences and prepare post COVID-19 readiness?

Freedom_3D Logo

Brand Creation

  • Freedom Overland
  • Adventure
Launch collateral and photography shoot from the Freedom Overland garage.

What we did

Brand Strategy

Brand Development

Social Media Design


Vehicle Showcase


Freedom Overland has rapidly reached it’s market and found the love and respect of off roaders and vehicle customisation fans around the United Arab Emirates.

Supported by a fantastic photography and social media team, the brand continues to grow with 30k followers on instagram and a constant production fun of vehicles from the factory.


Creative DirectorGareth Davies
Branding LeadFroy Castaneda
PhotographyHusain Ujjainwala
ReleasedOctober 2020