Freedom Overland
Setting the new standard for off road lifestyle
- Branding & Content
- Strategy & Innovation
Opportunity
Despite leaps in technology, IKEA’s customer experience hasn’t changed much. How could we image an evolved set of customer experiences and prepare post COVID-19 readiness?
Brand Creation
Launch collateral and photography shoot from the Freedom Overland garage.
What we did
Brand Strategy
Brand Development
Social Media Design
Photography
Vehicle Showcase
Impact
Freedom Overland has rapidly reached it’s market and found the love and respect of off roaders and vehicle customisation fans around the United Arab Emirates.
Supported by a fantastic photography and social media team, the brand continues to grow with 30k followers on instagram and a constant production fun of vehicles from the factory.
Credits
| Creative Director | Gareth Davies |
|---|---|
| Branding Lead | Froy Castaneda |
| Photography | Husain Ujjainwala |
| Released | October 2020 |
